Campaign design aiming to help raise awareness & spark conversations with toxic masculinity.

Personal Project - Samaritans

''In Britain 94% of violent crimes are committed by men... the biggest killer of men in the UK under the age of 45 is suicide. But why?’’ - Joe Talbot, IDLES

This Samaritans concept campaign, ‘The Mask of Masculinity’, aims to use innovative forms of design combined with punk-rock band IDLES’ powerful lyrics, as an aim to help raise awareness and spark conversations around toxic masculinity.